13 Steps to Rank Higher on Google

Google Play relies on Youtube for videos, which must be uploaded to a YouTube channel first. This solution enables developers to access YouTube analytics to optimize your video. Google Play promo video is not a mandatory asset, and its influence on conversion rate uplift varies per app category. Some types of apps, typically those with focused functionality, perform better without a video, while more complex ones and mobile games may benefit from one.

A great way to find broken links is to look to your competitors. But for your content to get links people need to actually see it. The more backlinks your site has, the higher you may be able to rank. That’s because, as SEO Anomaly you might already know, Google’s algorithm takes into account backlinks. Capitalizing on keywords I’m already ranking for without trying.

Step 5. Build Links to Your Store

This tab shows you which competitors outrank you and their search positions. From there, you can filter for keywords ranking in positions (which roughly corresponds to the second page of Google). Scroll down to the “Queries” table to see a list of keywords your website ranks for. Their Rank Tracker tool requires a login and a subscription, but it is well-known for strong backlink analysis and competitive research features.

Step 2: Fine-tune Your On-Page Elements

Essentially, Google will begin showing results from other channels too, not just websites. So there could be a possibility that “improving SEO” in the future means creating relevant content on other channels too. Internal links are links from one page on the same domain to another. Internal links aid the flow of PageRank around your site (which is a confirmed Google ranking factor). There isn’t a fixed word count that guarantees a higher ranking on Google. The quality and relevance of your content matter more than word count.

A feature graphic is a mandatory asset, and you must upload it to your Google Play Console even if you don’t use a promo video with your store listing. A well-designed feature graphic is highly relevant for mobile games and can significantly impact video open rates. Keyword research and optimization should be an ongoing process. Keywords need to be verified in practice, and some may simply not be within our app’s reach, at least temporarily. Additionally, what users search for on Google Play is subject to seasonal fluctuations and trends and can change over time. It provides several built-in tools and features that support SEO practices, such as customizable headings, titles, meta descriptions, automatic sitemap generation, and robots.txt files.

To show your expertise, you can, for example, include short author bios on your website, like yours truly has done. Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers. Also, if you rank higher than your competitors, you can steal some of their potential customers. This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO. Make sure you check off these boxes if you’re looking to rank.

• Some types of apps, typically those with focused functionality, perform better without a video, while more complex ones and mobile games may benefit from one.
• So, if your page takes too long to load, users can leave it without getting any information.
• Every page gets rated according to Google’s opinion of its authority and usefulness to the end user.
• Yoast makes it really easy to optimize your site using the keywords that you choose.
• Keywords are the words and phrases your potential customers are typing into Google when they’re searching for a business.
• Even if your content aligns with search intent, you may not be giving searchers everything they want.

Testing these edge cases can reveal potential issues before they become problems. This formula ranks all the scores in one go, saving you time and effort. It’s perfect for larger spreadsheets where efficiency is key. Conditional formatting is flexible, allowing you to apply various colors and styles to your cells. Feel free to experiment with different formats to find a look that suits your data and preferences.